Meta Ads Expert

Plan, execute & optimize high-performing Meta ad campaigns.

1Key Responsibilities

• Set up, manage, and optimize Meta (Facebook & Instagram) ad campaigns to achieve specific client goals.
• Perform detailed audience research, targeting setup, and execute continuous A/B testing of creatives and copy.
• Monitor daily spend, track performance metrics (CTR, CPC, ROAS), and adjust bids/budgets for maximum ROI.
• Analyze campaign data and generate performance reports with actionable insights.
• Collaborate with copywriters and design teams to develop high-converting ad creatives.

2Technical Requirements

• 0-2 years of hands-on experience running and optimizing campaigns using Facebook Ads Manager.
• Strong understanding of Meta Pixel, custom conversions, and CAPI setup.
• Analytical mindset with proficiency in Google Sheets/Excel for data interpretation.
• Excellent organizational skills and attention to detail.
• Meta Blueprint certification is a strong plus.

3Perks & Benefits